How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 07:39
Processes
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Would you raise your children like your parents raised you?
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Cycling Linked to Lower Risk of Dementia, Study of Half a Million Finds - ScienceAlert
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
Texas woman dies from brain-eating amoeba after cleaning sinuses with tap water - NBC News
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Good marketing is doing this well.
Product
‘I think Xbox hardware is dead’, says Microsoft gaming veteran - Video Games Chronicle